How Can Businesses Manage Their Marketing Budget in 2026
- sammibews5
- Jan 2
- 1 min read
With rising costs, tighter margins, and increased pressure to "do more with less," many UK businesses are rethinking how they spend their marketing budget. The challenge isn't just about cutting costs
it's about making smarter, more strategic decisions that deliver real impact. At Vibe & Vision, we believe marketing isn't about spending the most money, it's about spending it
well. Here are four practical ways businesses can navigate financial pressure while still driving growth.
Invest where it works Focus spend on your strongest-performing channels and track results clearly to justify future investment.
Make content work harder Create multi-format content so one asset delivers value across multiple platforms.
Use Al to support, not replace Al tools can reduce research and production time, helping teams work more efficiently.
Collaborate externally Agencies and freelancers free up internal resources and maximise impact without long-term overheads.
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